Digital strategy is another meaningless word
The digital strategy revolution begins here
You may have used the term yourself or have heard it used in conversation. For years 'digital strategy' has become a buzz word and finds itself used in conversations about achieving ambiguous goals, saving on costs or improving outdated plans to innovate with the current times. That is essentially the problem with most digital strategies is that they are not really a strategy at all. They’re just a bunch of words and ideas thrown together to make it look like there’s something going on when in reality, there isn't.
Welcome to the new digital world human
Whether you're a newbie or an old pro, it’s important to partner with the right team who can guide your every step in this ever changing and slightly intimidating digital era. Don't let complexity stop you—building powerful strategies protects against risks while helping reach milestones both big (claiming territory) as well as small ones too.
We transformed the 100 year old organsation Perth Zoo taking their operations to the next level with their digital strategy. The 5 year digital roadmap project identified over 700 organisational issues grouped into 20 project categories, 4 of the most value adding projects were addressed straight away.
“What Dapth did with the Kentico platform has transformed Perth Zoo from a 9 to 5 business to a 24 hour business…” Claire Wright, Director Community Engagement, Perth Zoo.
The elusive digital strategy myth and legend
The concept of a digital strategy is to help an organisation achieve their goals by implementing new technologies and business models in order for them to perform better. For businesses, it can be challenging when they are competing against other companies who have already transformed themselves. The first step should always come from identifying what exactly you view as a goal or metric of success: Increased revenue? Decreased costs per customer acquisition cycle (CPC)? Deeper connections within communities online or off? To start on the right foot towards achieving these ends use some critical thinking skills along with creative problem solving strategies that may work best based on where things currently stand now.
Include the do-ers in the planning
As part of this it is important to include multiple levels of stakeholders and staff members through a series of internal workshops, take the time to really dig deep. The objective is to discover what tools are frustrating, inefficient, or simply aren’t doing what they should be anymore. It is important to assess your current tools and resources in full, and often there are rogue tools or spreadsheets that are acting as a crutch for a broken process. Acting on these findings, along with staff buying into the change process, will be essential to forming your digital strategy.
“The end goal of every project is to make life easier for our clients, while reducing costs. We do this by providing them with data driven, insight based digital solutions to alleviate pain points. We focus on streamlining work flows so staff can be more productive in the long run, without compromising quality or efficiency now. We don't just stop at checking out what's already available on market – we assess total long term costs compared to our development team simply building something bespoke for you, so you are not left paying for bloat subscription fees to proprietary software.” Phil Allen, Director at Dapth.
Know the people your digital change will impact
Once you know where your business wants to go, the next step is understanding who it's for. This includes knowing how users interact with or access certain systems in a way that makes them most helpful and what kind of profiles would best represent these. By conducting process mapping exercises which help us better understand specific customer needs so we can provide more tailored solutions from start.
“Every user, internal or external, should be considered in any digital transformation project. Most importantly all their touchpoints, journeys, processes and data should be investigated and understood prior to evolving the technology within an organisation. These data-driven insights allow for greater authority in recommended next steps.” Daniel del Pino, Digital Consultant at Dapth.
You don't need another idea or theory about how digital should work for your business - you need a real plan that will actually get results.
From day one it was clear that Dapth have extensive expertise and an honest no-nonsense approach to building our digital presence. The team were able to anticipate our needs according to initial discussions and make appropriate recommendations. They were highly responsive throughout the build and after launch they have continued to provide excellent technical support and advice whenever we've needed them.
Dapth is our primary digital provider for all development projects, whether joint with our internal team, or completed by them independently. They always provide the right experts according to the scope of work and remain highly agile and responsive.
What Dapth did with the Kentico platform has transformed Perth Zoo from a 9 to 5 business to a 24 hour business. Comparing the first month of general admission sales to the previous year there has been a significant increase in online sales and an increase in total sales, indicating its not just a transfer from onsite to online sales activity...online sales have increased efficiency for all patrons (less queue time) and administrative staff.
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